Internet Marketing Services and Online Marketing Strategies
Alliance Software doesn't just build web-sites - we also have specialist skills in Online Marketing Strategies.
This is why our Internet Marketing Services are used extensively by expert marketing professionals.
Our Internet Marketing Services include:
- Keyword Research - Finding keyword phrases that matter
- Search Engine Optimisation Coaching – learning how to do it yourself
- Search Engine Optimisation – We’ll help you achieve high rankings in the search engines.
- Search Engine Marketing – Maximising your pay-per-click advertising.
- Conversion Maximisation - Getting the most out of every visitor
- Copywriting - A specialist sales copy writer to help you get more sales per visitor.
- Complete Online Marketing Service - A dedicated expert to take care of all your online marketing
Internet Marketing Strategies
Broadly speaking, a marketing oriented website needs to do only two things in order to be highly successful.
- Attract quality visitors – the lifeblood of any website is an ongoing stream of new visitors. We can offer you a range of services and strategies for attracting such visitors.
- Effectively convert visitors to buyers – this is the often overlooked component of websites. Most owners ‘do their best’ up front to make a site that is attractive and then assume they can do nothing more.
The reality is that by testing the way visitors respond to different offers and page formats a great deal can be done to improve the conversion rate of any website. We’ve seen conversion percentages (e.g. the percentage of visitors who become buyers) go from 0.01% to well over 5%.
We can help you attract and convert more visitors with the following services.
Internet Marketing Service #1;
Keyword Research
Finding keyword phrases that matter
Many business owners wrongly assume that they know the words or phrases (called keywords) that potential customers would type into search engines when searching for them on the Internet.
For example, a mistake I made when originally optimising our website was I assumed people would search using “website programming” or “website marketing” when in fact “website design” is far more popular.
So, we offer an inexpensive research service that allows you to identify keywords that relate to your business and are being typed into the major search engines. Specifically, for phrases of interest we’ll tell you the frequency of searches and the level of competition from other websites for these phrases. This analysis is called a Keyword Report.
We generally advise customers to have us conduct a keyword report prior to any search engine optimisation or paid advertising program (detailed below). This report enables us to focus our energy on achieving rankings on phrases that are actually being used!
Investment: $595 for the research and for a 20 minute review of the research with you.
Click here to submit a quote request
or call 03 9877 9921 to arrange Keyword Research.
Internet Marketing Service #2;
Search Engine Optimisation
High Rankings In The Search Engines
Having Us Optimise Your Website
One of the key strategies for increasing the number of visitors to a website is to get your site to rank highly on search engines for popular phrases that relate to your business or offering.
Search Engine Optimisation (SEO) is the process of tailoring your website and acquiring links from other sites so that your site appears high up in the general (not paid) search results in the major search engines, primarily Google and to a lesser extent Yahoo and MSN.
High search engine ranking has been proven to be a good source of visitors as well as a source of business credibility.
You can pick from two Search Engine optimization packages.
- Traffic Boost Package – This is the low cost package for people looking for a boost in traffic without significant expenditure. Here we undertake a set process of optimizing your web pages and acquiring inbound links in order to see a general increase in the visitor numbers to your site increase.
Investment: $595.
- Guaranteed Search Results Package – In this package, we extend the work done in the traffic booster package and apply a number of more time consuming, advanced techniques. Under this package we agree up front on a range of phrases that users would typically enter into a search engine. We then optimize your site based on these phrases.
As the name suggests, this package is guaranteed. If we do not achieve the rankings promised, there is no charge.
Investment: The price is variable depending on competition. The minimum is $1000 with most clients paying between $2000 and $3000 for this service.
Click here to submit a quote request
or call 03 9877 9921 to discuss your
Search Engine Optimisation requirements.
Internet Marketing Service #3;
Search Engine Optimisation Coaching
Learning How To Optimise For Search Engines
Are you happy to do the work required to achieve search engine success yourself and simply want expert advice on what strategies to use? Why not have one of our SEO experts analyse your situation (e.g. your site and the competition) and take the time to explain to you what specific techniques you should use to improve rankings or reduce advertising costs.
Think about the benefits for a moment – you’ll learn skills you can apply to many websites and you’ll save significantly on the implementation costs.
Investment: $120 per hour. Typically a 2 hour session will leave you with a whole range of strategies to use. We can also record the session for your reference if you wish (a small recording fee applies).
After Just Two Hours of Alliance Software's time, my site Leaped To #2 In Google's Search Engine Rankings!
“After two hours of phone coaching from Alliance Software, I implemented a range of simple changes on my site that saw our site, obits.com.au jump from position 10 to 2 on Google for our major keyword “death notices”.
I can’t wait for our next session!”
Meg Tsiamis, Sydney Australia – Obits.com.au
Click here to submit a quote request
or call 03 9877 9921 to arrange
Search Engine Optimisation Coaching.
Internet Marketing Service #4;
Managed Pay-Per-Click Search Engine Marketing.
Paying to bring targeted traffic to your site.
A great way to see an instant boost in your website traffic is to use Pay-per-click Advertising. We can manage your paid online advertising campaigns and monitor them over time. We will closely track results in order to maximise sales.
We’ve learned a range of specialised strategies for paid advertising. For example, we’ve helped a number of clients by maximising clicks from groups of cheaper, less popular niche key phrases (called the ‘long end of the tail’ in the industry). The result has been that we’ve successfully reduced many of our customers’ monthly advertising expenditures and dramatically increased sales.
Investment: Variable depending on the size of the campaign we’re managing. For smaller clients our setup fees are generally around $600. We have larger clients who budget 5 – 10K per month and their setup is typically 2 – 3K.
Monthly monitoring is a minimum of $150 or 10% of the monthly advertising expenditure.
Click here to submit a quote request
or call 03 9877 9921 to find out more about Managed Pay-Per-Click Advertising.
Internet Marketing Service #5;
Conversion Maximisation
Getting The Most Out Of Every Visitor.
In many cases, the quickest way to increase sales is not to acquire more website visitors, but instead to maximise the sales from current visitors.
Every website has a conversion rate, which is simply the number of people who visit compared to the number of people who actually take the action you desire (such as buying or requesting a quote).
We’ve helped a number of clients move from conversion rates well below 1% (e.g. almost zero response) to single and even double digit response rates. Think about it for a moment: if we can increase your conversion from 1% to 3% we’ve actually tripled the number of sales you make!
We offer both high level consultancy and ongoing technical assistance to test and trial different offers, page layouts and sales copy in order to maximise the visitor conversion of your site. In our opinion, split testing is the single primary difference between the big money makers and the battlers who see little success online.
Investment: $900 for setup and the first test and $600 per conversion test there after. Typically 6 – 10 tests can result in significant improvement in online conversion.
Click here to submit a quote request
or call 03 9877 9921 to find out more about conversion maximisation.
Internet Marketing Service #6;
Copywriting
A Professional To Help
Write Your Perfect Sales Pitch
Time and time again our testing has shown that it is the sales pitch, the words on the page (not pictures) that make all the difference in converting visitors to buyers. If writing a convincing sales pitch isn't your specialty, we can help with professional copywriting services.
Investment: All projects must be quoted separately.
Internet Marketing Service #7;
Complete Online Marketing Service
A Dedicated Expert
To
Take Care Of All Your Online Marketing
Combining the best points of the above individual services, we can provide your business with an experienced web marketing expert to manage all of your online marketing. This person will operate as though they work directly for you and will be consistently seeking to improve your business outcomes.
Your ‘Online Marketing Manager’ will liaise with you to develop a strategic online marketing plan and then on a week by week basis will manage the execution of this plan. You don’t need to become a guru of online marketing. Instead, you gain regular access to a guru who is systematically helping you to achieve success online.
This service is really about a long term partnership for the success of your business. In fact, we often negotiate payment arrangements that include bonuses for large increases in your business turnover.
Investment: Negotiable based on the project at hand.
Interested in complete online marketing services?
Call 03 9877 9921 to discuss your needs